Holly Sugrue: Holly Lama Productions

THE FACTS
Name: Holly Sugrue
Job Description: Everyday I do what I love
Company Info: Holly Lama Productions http://www.hollylamaproductions.com/
Specializing in producing online video content for small businesses, entrepreneurs and individuals.

WHO ARE YOU?

1. What made you decide to start your company?
"Do what you love and you will never work another day in your life." Those words came in and out of my thoughts for so long. Starting my own business was always a dream of mine. Then after freelancing for several months, I was shooting at a Ladies Who Launch event and was so inspired by all the successful woman entrepreneurs there that I started sketching out a plan that day. It was that seminar followed by the unbelievable amount of support from my boyfriend who encouraged me every step of the way that helped me decide to start my own business.

2. Where do you see your business in 5 years?
In 5 years I see my business being successful, profitable and fulfilling.

3. Who was your inspiration?
Strong, powerful, positive people inspire me. Someone who can rise above and stay true to themself no matter what the outside influences are.

4. What turns you on?
Without a doubt: confidence.

5. What advice do you have for tomorrow’s female entrepreneurs?
The only thing that scares me more then failing is never trying. Don't be afraid to fail. One of my mantras is "It's only a mistake if you don't learn anything from it." Go out there and be the best you can be, because no one else can be you.

6. Tell us a sexy secret ;-)
I love surprises, challenging myself, trying new things and broadening my horizons. If I could go anywhere in the world I would go to New Zealand and would go on crazy adventures all over the country. For my 30th birthday I had a paintball party, and would love to have one for my 40th too.

Margaret Shrum: The Lingerie Diet

THE FACTS
Name: Margaret Shrum
Job Description: Creator of The Lingerie Diet
Company info: http://www.thelingeriegoddess.com/

What Is The Lingerie Diet?
Through her one-on-one personal shopping service and her exclusive online Circle Community site, The Lingerie Diet is Margaret’s revolutionary program where lingerie education meets empowerment and expert support. In the simplest terms: it’s a means of real transformation, a way for you to rediscover your innate sensuality, exceptional glamour and confident beauty. It’s teaches you to live the fine lingerie lifestyle…EVERYDAY, and having the high self-esteem to match. The Lingerie Diet takes you through Margaret’s version of the word “D-I-E-T”:
D – decide to own your beauty
I – intend to love yourself now
E – essential self care
T – together with community

Who?
The Lingerie Diet is the brainchild of Margaret Shrum. Margaret has been working in fashion, particularly “boudoir fashion,” for over two decades. Her unique combination of life coaching/lingerie consulting—what she calls The Lingerie Diet—has been transforming the lives of busy New Yorkers for the past few years. Now she’s bringing her means of transformation to women everywhere through her online community site called ‘The Circle’.

Click Here To Join The Circle Community For Free

How?
Join the Circle Community and take the 30-Day Lingerie Diet Challenge, so that every woman, no matter where she lives, can discover her own glamorous sensuality. In addition, our Circle community site offers support, coaching, advice, community, and a wealth of regularly-updated news, profiles, and information about living life the way you were meant to: sensuously.

Why?
Because here at The Lingerie Diet we feel every day should be about being in touch with your sensuality, about feeling confident, sexual and sensual, and about experiencing pleasure. We should always feel deeply sensuous in our own skin, even when we’re running to the store for milk. Especially while we’re running to the store for milk! Read more, including the five secrets of The Lingerie Diet.

WHO ARE YOU?

1. What made you decide to start your company?
After graduating from Fashion Careers of California in sunny San Diego, Margaret packed her bags and began her career in fashion in San Francisco working for Bebe.  Margaret also created and designed her first line of bustiers, known for their highly decorative 80’s style. Exactly one year later, Margaret moved to the Big Apple and was offered a sales position at Barneys New York in the Lingerie Department, which she embraced and helped grow the business, literally doubling sales each year for a period of over eight years. She began in sales, was promoted into management and recruited into buying. Her role directly involved her in the merchandising and buying of over ninety international lingerie lines.

At Barneys New York, she attended the Paris Lingerie trade shows, helped create private label and worked with artisans and designers to build unique collections for the Barney’s clients. She had the privilege of working with designers and vendors from La Perla, Andra Gabrielle, Danielle Hanson, Prada, Jil Sander, Grazia L’liani, Kristina Ti, Cappucine Perrari, Chantal Thomas, Sabia Rosa, Collette Dinnigan, Fifi Chacnil, Carine Gilson, Hanro, Donna Karan, Laurence Tavernier and many more fine lingerie collections. She also was part of the team that opened the first La Perla flagship boutique on Madison Avenue in 1995.
During these early years, Margaret selected lingerie, fit and styled numerous celebrities including: Madonna, Nicole Kidman, Sally Fields, Susan Sarandon, Winona Ryder, Barbara Streisand, Rosanne Barr, Gena Davis, Goldie Hawn, Bette Midler, Glen Close, Diandra Douglas, Marissa Tomei, Debra Harry, Kate Capshaw, Paulina Porizkova, Kate Moss, Brooke Shields, Annie Lebowitz, Catherine Denueve, Mary Tyler Moore, Danielle Steele, Betsey Johnson, Mariah Carey and many more. She also advised many celebrity men select gifts for their loved ones, including, Jerry Seinfeld, Bono, John Malcovich, Johnny Depp, Daniel Day-Lewis, Tom Cruise, Tim Burton, Liam Neeson and more.

Working hands on with celebrity clients, literally fitting thousands of women in fine lingerie contributed to the solid foundation for her life’s work. Her expertise and passion continued to grow from there. After enough tireless encouragement and support from her clients, fans and closest friends alike, she decided to finally step into the spotlight herself, so that she could touch the lives of so many more women worldwide….and that’s exactly what she did.

It’s Margaret’s hope for every woman — including her own daughter — that she enjoy her size, shape and age at every point throughout her lifetime.

2. Where do you see your business in 5 years?
In 5 years, I see my business becoming global and I see myself training women to become Compassionate Lingerie Personal Shoppers that help serve women with education, inspiration and to empower women to see and celebrate their unique beauty using lingerie as a tool. I also see a Lingerie Foundation being formed to help supply women in need with lingerie, since it is a 68 billion dollar industry I want to partner with the large and small companies to give back to the community.

3. Who was your inspiration?
My Mom was my inspiration. I like to think of myself as a “sensuality stylist.” My interests began when I was a little girl, playing dress up with my Mom’s glamorous clothes, gowns, jewelry, accessories and high heels. I loved how I looked, especially when I put on a little of my Mom’s signature perfume, Chanel N°5, and her bright red lipstick.My favorite thing to do was get all dolled up and walk through my sunny San Diego beach neighborhood—I was a courtesan at age 5! I flirted with the little boys, the neighbors and even the dogs!

What bliss it was to feel as though the entire world was waiting for me, Margaret, to appear.Yes, my journey as The Lingerie Goddess began back then, and my love of all things feminine and sensual became my life’s passion, one that has sustained me through my own life struggles. And today, I can think of no greater delight than to teach other women how sensuality brings not only great pleasure—but transformative strength!  

4. What turns you on?
Laughter, Love, Pleasure, Romance, Beauty, Confidence, Lingerie of course!

5. What advice do you have for tomorrow’s female entrepreneurs?
Go after your passion and be patient as you birth your business. Support other female entrepreneurs and know that there is plenty of business for all.

6. Tell us a sexy secret ;-)

Five Fun Facts About Margaret:

1. Growing up in San Diego, I am a huge fan of boogie boarding, surfing and anything that has to do with the beach. Swimming, scuba diving, snorkeling and spending time on boats are some of my favorite hobbies. I even opened a scuba diving business in NYC in 1998, which is still thriving and has a very strong technical diver following. I have gone scuba diving in some of the most beautiful places in the world, including The Cayman Islands, Hawaii and Cozumel. Underwater, I swam with dolphins, nurse sharks, Caribbean reef sharks, hammerheads, manta rays, stingrays, giant eels, barracuda, sea turtles, jellyfish, marlin, groupers and a whale shark. My dream is to spend time diving and relaxing on the beach in Fiji.

2. I was and still am obsessed with NYC! From the time I was a teenager, I had always dreamed of the bright lights of the big city. After completing my degree in Fashion Merchandising and working in San Fransisco, I packed my bags at age 22 and moved across the country to Manhattan. Talk about being a risk-taker….I had $900, no job and knew one guy that I met at the famous Limelight Club in NYC that I had met while on vacation. 20+ years later I am still living in Manhattan and have had over 2 decades of fun exploring this amazing city ~ there is nothing like it! Opportunity just oozes out of the sidewalks and the “best” of everything, especially the people, are all here.

3. I ran the NYC Marathon in 1995 and I am still very proud of myself for accomplishing such an incredible goal. Before running the marathon, the most I had ever ran was about a 5K. It took me 6 months of focused training to get in the best physical shape of my life and participate in the marathon. It took me under 6 hours to complete it and I desire to run another Marathon someplace beautiful like Italy and run it under 5 hours. I have also volunteered for two NYC Marathon’s for a group called Achilles Heels, for runners with disabilites. One year I crossed the finish line with a wheel chair runner from Russia, who spoke no English, and we both burst into tears and hugged each other when he completed his run. Another time I assisted a blind runner who was 70+ years old and had the most gorgeous attitude about life. Running is a powerful gift, I am in such appreciation for the strong healthy body I have.

4. I worked in Banking for 5 years, selling financial services to consumers and small businesses at Citigroup. I was licensed to sell life insurance, mutual funds and annuities. I worked at the World Trade Center on 9/11 and was one of the fortunate people who escaped with my daughter who attended pre-school at the WTC. I missed my meeting at Cantor Fitzgerald, which saved my life. For the past 9 years my daughter and I receive letters from 3 & 4th graders from a school in California that my cousin teaches at. The children write us each year and call us on 9/11 to sing a song “I’m proud to be an American” to us and to let us know that they are thinking of us. It has been extremely healing as we read the letters and write the children back and send the class “I love NYC t-shirts” each year. We have probably received over 300 letters over the past nine years which is a beautiful act of love that we cherish.

5. Over the past 15+ years I have had a “relationship” with South Beach, Miami. It began with stopping over night whenever I traveled to the Caribbean for vacations. Then it became a fun weekend getaway, where my daughter was conceived. Next I spent 2 years living on the beach as I went through my divorce…I figured I may as well enjoy myself until we figured it all out! Now I have an apartment on the beach, where I live part-time with my 2nd husband who lives there full time. Yes, I live in NYC and South Beach and it keeps my marriage very juicy and gives me the space to focus on all the other important parts of my life! Eventually, I desire to live on the beach full time too.

Stacy Harshman: Andarina Designs

THE FACTS
Name: Stacy Harshman
Job Description: Owner and designer at Andarina Designs
Company Info: www.andarinadesigns.com

All our lamps and chandeliers are made by hand, using glass, metal, and plexi sourced in New York City, and reclaimed water tower wood. We love to customize our designs, and to bring colored light to your special event. I think of them as practical dream catchers, stories told in light through colored glass.

WHO ARE YOU?

1. What made you decide to start your company?
One of my favorite things is to look at light shining through colored glass. So when I came across some vintage glass swizzle sticks and saw the colors that shone through when the glass was held up to the light I had one thought – I must make these into lamps!

During this time, I was also dealing antique tribal rugs. I lived on the colors, patterns and history; the rugged beauty, meant to be used. And I loved matching the right piece to the right person; meeting and talking with customers brought me out of my shell. But I wanted to make things with my own hands, to add to the stories told by the world of beautiful objects

So for the next year, I kept experimenting with design ideas and started taking classes at a glass studio in Brooklyn. Once I knew I was onto something special, I brought on collaborators and soon my original concept expanded into two full collections of table lamps, pendants and chandeliers, as well as large-scale custom work.

2. Where do you see your business in five years?
I see a beautiful body of collaborative custom work created in hotels, restaurants and lounges. I see Andarina Designs continuing to work with architects and designers to create installations and one-of-a-kind large - scale pieces. I hope to see our lamps and pendants available in retail stores including Moma and ABC Home.  Andarina Designs remains community based and employs local artisans. We use innovative, green materials and seek out inspiring, Earth honoring projects.

3. Who was your inspiration?
The creative, child-like part of me. My company name, “Andarina,” means “little girl walker” in Spanish. This is the place, the little girl explorer inside of me that always takes in the beauty wherever I go and wants to share her gifts with the world.

Overcoming shyness was the big challenge. But the desire to create and the process of creating my lamps was finally enough to push me forward. I feel I owe it to Andarina to conquer my fears and get her creations out into the world.

And my Grandma is always an inspiration. She was the fanciest, most sparkly lady ever.

4. What turns you on?
Color, collaboration and that spark of inspiration. And a man with big, strong hands.

5. What advice do you have for female entrepreneurs?
Double-check your emotions. I found that starting my own company brought up old neurosis. Stuff came up that had nothing to do with the true state of affairs of business. Having a reality check friend is invaluable. Stay positive and stick with it. Even if you do one thing a day to move yourself forward, that counts.

6. Tell us a sexy secret ;-)
I worked and studied in a Mangrove swamp in Costa Rica for 8 months. As a result, I have a sexy little scar on my right leg thanks to an attack of flesh eating bacteria.

Terry Lynn LeCompte: Community Stages

THE FACTS

Name: Terry Lynn LeCompte

Job Description:  Founder and Director, Community Stages, Inc.

Company info: www.CommunityStages.org 

Community Stages (CS), a pending non-profit, creates one-of-a-kind performing arts benefits with members of sponsoring communities, to raise awareness and much needed funds for the community’s chosen cause. Spotlighting What Matters Most to You ™, CS tailors each show to meet the community’s interests, needs and goals; together revitalizing tired fundraising efforts through the transformative power of performing arts. CS programming is currently available in the NYC Metro Area. 

WHO ARE YOU?

1. What made you decide to start your company?  

Two years ago, I returned from directing in Juneau, Alaska and learned that two of my friends’ sons were diagnosed with life threatening diseases, Severe Aplastic Anemia and Leukemia.  I felt like the time had come to find a way to use my gifts and experience to rally support and create change for those in need.

2. Where do you see your business in 5 years?  

In five years, Community Stages will be available nationally, sending directors into sponsoring communities across the country.  As part of our community outreach, we will partner with one under-recognized organization and one under-served community each year to bring special, sponsored programming.

3. Who was your inspiration? 

As early as high school, I remember my theater mentors always saying “You have to make your own opportunities.”  That’s what led me to directing and arts education in the first place. As an actor, I always hated the feeling of being left to the mercy of casting directors.  I still do!

As far as Community Stages goes, my inspiration comes from the strength, courage, and determination of my two young friends and their families.  Their struggles keep things in perspective and their desire to enjoy life reminds me that one of Community Stages’ biggest goals is to create a fun and nurturing experience for all those involved with the creation of each benefit.

4. What turns you on?  

Adventure and beauty.

5. What advice do you have for tomorrow’s female entrepreneurs?  

Be open to help.  Seek mentors and guidance.  People are good.  They want you to succeed and, will more than likely, honored to be part of your development.  If you are in the NYC area, check out www.WIBO.org for a 16 week program to help you lay a strong foundation for your business. 

6. Tell us a sexy secret ;-)

My adventurous streak often lands me in hot water…or under 100 feet of 3,000 year old glacial ice.  The picture above was taken while cave exploring under Mendenhall Glacier in Juneau, Alaska.  Not the brightest idea, but it was amazing!

Amber Soletti: One Stop Singles

THE FACTS:
Name: Amber Soletti
Job Description: Co-Founder OneStop Singles LLC
Company info:http://www.onspeeddating.com/ (speed dating)
http://www.singleandthecity.com/ (singles parties)
http://www.kissburg.com/ (free online dating)

NYC based dating service that offers over 75 "themed" speed dating events and singles parties based on people's dating "deal-breakers" think physical preferences, political views, common interests, etc.  We also offer free online dating throughout the United States and Canada. Founded in September 2008

WHO ARE YOU?

1. What made you decide to start your company?
I was 32, single, living in NYC and SO unimpressed with the dating scene. I had tried pretty much every singles event out there and then decided to give speed dating a go. I signed up for an event for singles 25-35. Upon arriving, I found myself surrounded by a sea of short, unattractive, socially awkward men. My first date started with the guy saying, “I know you, you’re on Match. Com. I emailed you 10 times and you never responded to me. I paid my $40 and now you have to talk to me for 8 minutes.” That brutal experience was the catalyst for me being inspired to create my own service where I could finally meet the type of men I was looking for.  Instead of offering events based on just age range, we host over 75 niche events themed around dating “deal breakers” and preferences like “Hot for Teacher”, “Men With Accents Are Hot”, “Gentlemen Prefer Blondes”, “Inked” for tattooed singles, “Non-Practicing Jew” night, and “Size Matters” for guys and gals with a hankering for height.

2. Where do you see your business in 5 years?
I see us expanding our "themed" speed dating & singles events into key markets across the United States and in Europe, while further growing some of our newer business divisions (matchmaking, and corporate party planning). We also have a new site currently in development called SingleSaver.Com which will offer "dating deals" and discounts on services and products key to a singles survival coupled by a social networking element that "deal-sites" like Groupon & LivingSocial are currently lacking. Also on my "to-do" list, hooking myself up with a man in the process.  

3. Who was your inspiration?
NYC singles like myself that are totally over the dating scene.  Despite being the 'singles capital of the world', NYC remains one of the hardest cities to have a relationship.  The way the majority of singles events were structured based on age range wasn't really helping our cause.  Think about it, are you more likely to connect with someone because they fall within your same 28-35 age range, or because they meet your height requirement, share your same political views and/or interests?  By taking a fresh and new approach, I was able to raise the bar on the NYC singles scene, while at the same time significantly improving both my income and dating life.

4. What turns you on?
I think confidence is a total turn-on.  As an entrepreneur it comes and goes, sometimes you have to fake it till you make it.

5. What advice do you have for tomorrow’s female entrepreneurs?
Make sure you have a strong point-of-difference.  I see "me too" companies launching every day that aren't doing anything different, or better than their competitors.  To really stand out and take market share you need to have a compelling point-of-difference that will separate you from the masses.

6. Tell us a sexy secret ;-) 
I did the Howard Stern Show which was an experience I'll never forget.  I also mix business and pleasure and despite popular belief, I highly recommend it!

Lori Cheek: Cheek'd

THE FACTS
Name: Lori Cheek
Job Description: Founder/ CEO of Cheek'd
Company info: http://www.cheekd.com/

Founded in NYC in April 2009 and Officially Launched in May 2010, Cheek'd is a savvy online social circuit which draws on the age old custom of networking with business cards. The company designs personal cards with clever catch phrases and unique ID numbers which direct card receivers to an online profile to learn more about the card giver. It's like online dating, only backwards. Photo by John Nasta.

WHO ARE YOU?

1. What made you decide to start your company?
I'm actually an architect and one evening after a design event in Soho, a male colleague/ friend and I went across the street to grab a bite. While I'd excused myself from the table, he had written "want to have dinner?" on the back of his business card and slipped it to an attractive woman as he and I were leaving the restaurant. I loved the mystery behind this handsome stranger handing off this flirtatious gesture and immediately came up with the idea of creating these mysterious black cards with a variety of pre-printed "lines" (which could be used in many different scenarios) and a code that would lead to the card giver's online profile instead of offering their personal information on a typical business card. It's like online dating, in reverse. The cards would create real life/ real time connections and take the online dating world offline. Two years later, in May of 2010, I launched Cheekd.com.

2. Where do you see your business in 5 years?
We're shipping internationally for free and are currently in 39 states and 13 countries. We were featured on the cover of the NY Times Style Section back in July of 2010 and were coined as "the next generation of online dating." I clearly see us as that-- the next Match.com, where members don't have to sit behind computers shuffling through online profiles or counting on the chances that their soul mate is also on that same dating site-- we are providing the opportunity to find love in real life all over the world, in any situation at any time of day.

3. Who was your inspiration?
I've always had ideas and dreamt of creating my own business. The idea of Cheek'd, particularly, couldn't be left without action. I'd have to say my friend that night and the gesture of handing his card was ultimately the inspiration, but my drive to bring it to life is what has really brought it to this level of success.

4. What turns you on?
Humor. I think the Cheek'd cards are actually quite sexy because they all have a presumptuous sense of humor, with lines such as "act natural. we can get awkward later." or "i just put all my drinks on your tab." and "i'm totally cooler than your date." One can even customize the cards to say whatever they'd like and represent their own personality.

5. What advice do you have for tomorrow’s female entrepreneurs?
Coming up with an idea is relatively easy. Ideas come about every day. Making them happen is the hard part. It's cliche, but you only live once-- I've risked just about everything I have on this project and I'm gambling on ME (someone I know extremely well and trust will make this happen). It's been the most rewarding experience of my life. If you believe in what you're doing, jump in 100% and don't look back.

6. Tell us a sexy secret ;-)
I'm a magician and can make cards disappear. : )

Emily Smith, aka Nightengale: Nightengale Needles

THE FACTS
Name: Emily Smith, nicknamed Nightengale
Job Description: Seamstress & Owner of Nightengale Needles
Company Info: http://www.nightengale.org/ or Facebook search for "Nightengale Needles" and on other social networking sites

Nightengale Needles is "Geekery and Fannishness by way of fabric": Hats, scarves, plushies, baby goods, doll clothes & accessories, bags, backpacks, cushions, art dolls, and a host of other delightful, colorful items all themed around the fun of being a fan. Anime, video games, animals, and popular culture are my main subjects. Most of my work is custom-made commissions, and many of those are created from one-of-a-kind patterns. I do all my own designing, pattern drafting, and work. Nightengale Needles was founded in July, 2009. It's a primarily online and traveling business, and you can meet me and my plushies at a number of anime, gaming, and pop culture conventions across the Eastern USA.

WHO ARE YOU?
1. What made you decide to start your company?
I've been sewing since I was little, but I had a conviction that my ability wasn't 'good enough.' At a Pittsburgh convention for animation and video games, I was wandering the artists' venue and found myself mentally critiquing almost every fabric-crafts booth I encountered -- not their vision, but their technical skill! Some goods there had loose threads or were made of the wrong material for their application. There was a full size wedding dress with glitter puff paint for "trim". And don't get me started on the sad excuses for "durability" being touted, or the atrocious customer service practiced by some of the 'artists' who were more interested in their portable gaming systems than in conversing with their customers. As I looked around, the little voice in the back of my head had some helpful advice: "Sheesh, Emily, look around! If these people 'deserve' to take the chance to sell here, you sure as flipping hell do too!"

That was the turning point, and I can still look back on that single day and name it as the point at which I decided my college degree in Creative Writing, which had me spinning my wheels because of a disconnect between my own writing vision and the strictures of the publishing world, wasn't where my true career and passion lay. Two years later, here I am!

2. Where do you see your business in 5 years?
Not bankrupt? *laughs* I am such a new business that right now, I'm taking it one day at a time. Well, okay, one week, because there's that thing next Thursday; and I have to contact that one vendor for the event next month. *laughs* I have often been told that I have the right balance of right and left brain to hold down the business end of things while my artistic playfulness can grow. In five years, I want to have proven that true. I'd love for Nightengale Needles to be in a smooth rhythm, where I know how it works and it works with me. If I tell you that my business feels more like a teammate to me than a simple economic endeavor, would that make sense to you?

3. Who was your inspiration?
Without a doubt, my mother. She's the one who taught me to sew. Every Halloween we were the best costumed kids on the block. And my knowledge of fabrics, threads, and the quality that comes from taking 12 steps to do what could be accomplished in 10 are precious things I've gleaned from her, her fabric cupboard, and her 1970 Husquvarna Viking. She's also the one who taught me about the importance of presentation and staging, and gave me an eye for aesthetic layout.

I also have to give a shout out to my dad, my biggest fan by far. Thanks to him I know how to engineer an effective, lightweight display that has big at-show appeal but packs into a 24" suitcase for the flight home. I know how to keep my books, integrate wire and metal work into my fabric goods, and translate a concept through the patterning process into a three-dimensional object. While my peers were playing Nintendo 64, I was playing with KeyCAD and, later, AutoCAD.

I guess in a brief way, I can say that I was given the skills that are now creating my success by a very practical, DIY-minded set of parents. =D

4. What turns you on?
*laughs* If you asked my roommates this, they'd give you an earful. To say I'm turned on by fabric isn't the half of it; they usually leave me standing in front of the boutique windows and come back fifteen minutes later to drag me away from the exquisite pleating and seams and drape. I'll babble for hours about the qualities and techniques of manipulating fabric. I have Very Strong Opinions about the proper use of blades and choice of thread. Thinking about my work turns on my artistic brain; I get entirely wrapped up in the need to sew and to make and to get all the ideas out into products, all at the same time. Thinking about how many more techniques and talents I can teach myself, and how much I can't do yet that I someday WILL -- that's my drive. ♥

5. What advice do you have for tomorrow’s female entrepreneurs?
Keep it professional & organized. I can't count the number of times that I've struggled to convince someone that I'm only in my second year of business, and that's because I understand that when you are in public, every second, you are performing and presenting your brand as an extension of yourself. And yes, you do have "a brand." From Day 0, carry yourself in confidence. Get a professional email address, carry real business cards - even if your first batch is the free kind from Vistaprint - and follow up on contacts, emails, and promises. Keep your paperwork in order, and stay abreast of the legalities of your field.

My family always says, "Guts & Hard Work." That's what it takes, especially as a single proprietor. When I'm at an event, I *am* Nightengale Needles from curtain up til we pack up and head home. It's exhausting, especially since I work intense convention-style shifts as opposed to the more regular daily hours of a physical shop. But either way, if you are as excited to utterly exhaust yourself in pursuit of your business success as strongly as you are excited to make your passion a huge part of your life, then you'll be okay.

6. Tell us a sexy secret ;-)
I am a ridiculous fan of garden-fresh berries and tomatoes. I go into absolute fits. You could probably pay for one of my products just by placing a perfect branch of deep red organic cherry tomatoes in my hands. At the least, it would probably take me twenty minutes to even notice you'd swiped anything! =D