According to the latest census numbers (2008), women make $0.77 to every man's dollar (1) and the average revenues of majority women-owned businesses were still only 27% of the average of majority men-owned businesses (2). My hope for Sparking Cinderalla is to foster a community of support for female entrepreneurs as well as provide a little juicy insight into who these women are in their everyday lives. After all, as Mama Gena says, "Women are the greatest untapped natural resource in the world."

Tuesday, November 23, 2010

Victoria Koos: Yin and Tonic Acupuncture PC

Victoria Koos
Job Description: Clinical Director, Yin and Tonic Acupuncture PC
Company Info: Yin and Tonic Acupuncture PC

Yin and Tonic Acupuncture PC is an urban oasis located in the heart of New York City's Garment District. At Yin and Tonic Acupuncture we believe that healthcare practitioners can be clinically excellent as well as warm and personable. We invite you to come in to our office, have a cup of herbal tea, read a juicy book on mindfulness and relax. If you would prefer more privacy or are simply really busy, we can bring our services to you at your home or office. We are also proud to offer onsite acupuncture at Continuum Reproductive Center and St Luke's Roosevelt Hospital. Each acupuncturist at Yin and Tonic Acupuncture is certified by the National Commission for Certification in Acupuncture and Oriental Medicine in both herbs and acupuncture and licensed in New York State.

1. What made you decide to start your company?

I wanted to be a healer but not an MD.  Acupuncture is the most legalized type of alternative medicine that I could find.  It is based on Taoist principals or web/systems theory as opposed to Cartesian billiard ball/linear thinking.  This ‘web of life’ approach makes sense to me. 

2. Where do you see your business in 5 years? 
On a nicer block perhaps but generally I like the size of Yin and Tonic.  It is a very personal/boutique kind of medical practice.

3. Who was your inspiration? 
My native american teacher, healer and friend Malina Vissarraga.

4. What turns you on? 
Work that I love.

5. What advice do you have for tomorrow’s female entrepreneurs?
Start big.  Take loans if you need to. 

6. Tell us a sexy secret ;-) 
I am an avid kiteboarder and sailor.

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